Pricing model
Pay Per Lead Live Chat: $20 a Lead, No Contract
Most live chat services charge a monthly retainer whether they capture anything or not. ProntoChat charges $20 per qualified lead — a real prospect, in your service area, matching your criteria, delivered exclusively to you. No retainer. No contract. No setup fee. If the chat captures nothing, you pay nothing.
Backed by our fully managed live chat team with lead qualification built in.
The model
Why pay per lead beats paying a retainer
You're buying outcomes, not software
A chat widget subscription bills you for the possibility of leads. Pay-per-lead bills you for the lead itself — the incentive lands exactly where it should: our agents only earn their keep by capturing and qualifying people who actually fit your business.
$20 is the whole number
Not $20 plus a platform fee, plus setup, plus a minimum commitment. Compare it with what you already pay elsewhere: a single clicked ad in a competitive service market can cost more than $20 and deliver a visitor, not a lead. This delivers the finished article — name, contact, qualifying answers, full transcript, synced to your CRM.
Qualified means qualified — you set the bar
Before launch we agree on your definition: service area, the work you take, the questions that matter (project budget, case type, insurance plan, whatever fits your industry). Conversations that don't clear your bar don't count and don't cost. Browsers, job-seekers, spam, out-of-area — filtered out, free.
Exclusive, unlike lead marketplaces
Home-services and legal lead platforms sell the same inquiry to three or four of your competitors, and the fastest dialer wins. Every ProntoChat lead comes from your website and channels and belongs to you alone. Never resold, never shared.
The definition
What counts as a qualified lead
A qualified lead is a conversation where the person:
- 1 Has a genuine need for a service you offer
- 2 Is in your service area (or fits your client profile)
- 3 Passes the qualifying questions we agree on with you
- 4 Provides real contact details
Everything else — vendors, applicants, existing customers with support questions (routed per your instructions), duplicates — is not billed.
Lead · delivered 9:14pm to CRM
Illustrative example- Name
- J. Alvarez
- Channel
- Website chat · new inquiry
- Qualifiers
- Water heater replacement · homeowner · in service area
- Booked
- Tomorrow 8:30am (confirmation sent)
- Attached
- Full transcript · click-to-call ready
That — not a name scraped off a form — is the unit you're paying $20 for.
End to end
How the money works
- 1
14-day free trial
The service runs live on your site; you see actual leads before paying anything.
- 2
$20 per qualified lead after that
Billed for delivered, criteria-matching leads only.
- 3
No lock-in
No contract term, no cancellation fee, no retainer to burn down. The service earns its place month by month.
- 4
Monthly plans exist too
At volume, a monthly plan can cost less per lead. Start pay-per-lead, switch when the math favors it.
Compare the numbers on the pricing page →
Who it fits
Where the model works hardest
Contractors and home services
Variable seasonal volume — pay for what the season brings.
Law firms
High case values make $20 a rounding error on intake that runs 24/7.
Practices and clinics
A predictable per-patient acquisition cost against known patient lifetime value.
FAQ
Pay per lead live chat, answered
Is it really $20 per lead — what's the catch?
$20 per qualified, exclusive lead is the price. No setup fee, no retainer, no contract, no minimum. The "catch," if any: qualified is defined jointly and honestly — we don't bill for junk, and we don't discount for leads you fail to call back.
What if a lead turns out to be bogus?
If something billed as qualified doesn't meet the agreed definition (fake contact details, out of area, spam), flag it and it's reviewed against the transcript — the full conversation is attached to every lead, so disputes are short.
Do I need a contract or minimum commitment?
No. No contract term, no minimum volume, cancel whenever. The 14-day free trial runs first, so the decision is made on real leads, not a pitch.
Pay-per-lead or a monthly plan — which should I pick?
Start pay-per-lead. If your volume grows to where a monthly plan costs less per lead, switch — the comparison lives on our pricing page. Nothing about the service changes; only the billing does.
Are the leads really exclusive?
Yes. Leads come from your own website and channels, are delivered only to you, and are never resold or shared. That's the structural difference from lead marketplaces.
Who's actually answering the chat?
ProntoChat's managed team — AI answering in seconds, real trained agents (English and Spanish) taking over — 24/7 on website chat, SMS, WhatsApp, Messenger, Instagram, and email.
See what your website produces when someone's actually answering it
First leads free on the 14-day trial, $20 per qualified lead after — and cancel is a word you'll never need a lawyer for.
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